iaminawe recently completed work for Pandamonium Productions creating a four and a half minute animation to be used in the testing of a new potential HIV Vaccine at various centres around South Africa.
This was undoubtedly one of the most challenging briefs we have come across so far and included creating an animated sequence that in very simple terms explains how the very complex virus works. It was important to explain what the virus did and the possible benefits of a vaccine yet also had to be very clear that this was undergoing trials and was in no way a miracle cure (yet).
The client requested a very simple and informative animation style and every storyboard and script change had to be approved by an ethics committee based in the USA. Needless to say this stretched the whole process out over about 6 months of “hurry up and wait” but was an important step in making sure that the script and visuals were understandable and that the message was clear.
To contextualise what you are seeing, the animation posted here was edited into a 20 minute live action video that comprehensively covered what being a part of the trials would mean. Unfortunately this does not have the final soundtrack and effects applied but you get the idea.
Angella designed the people and scenarios in Illustrator and I animated and edited them in After Effects and Final Cut Pro.
Did I mention that the animation had to be created in 5 languages !!
Seriously… English, Zulu, Sotho, Xhosa and Tswana…. it was a mission but we made it in the end…whew..