iaminawe recently completed work for Pandamonium Productions creating a four and a half minute animation to be used in the testing of a new potential HIV Vaccine at various centres around South Africa.
This was undoubtedly one of the most challenging briefs we have come across so far and included creating an animated sequence that in very simple terms explains how the very complex virus works. It was important to explain what the virus did and the possible benefits of a vaccine yet also had to be very clear that this was undergoing trials and was in no way a miracle cure (yet).
The client requested a very simple and informative animation style and every storyboard and script change had to be approved by an ethics committee based in the USA. Needless to say this stretched the whole process out over about 6 months of “hurry up and wait” but was an important step in making sure that the script and visuals were understandable and that the message was clear.
To contextualise what you are seeing, the animation posted here was edited into a 20 minute live action video that comprehensively covered what being a part of the trials would mean. Unfortunately this does not have the final soundtrack and effects applied but you get the idea.
Angella designed the people and scenarios in Illustrator and I animated and edited them in After Effects and Final Cut Pro.
Did I mention that the animation had to be created in 5 languages !!
Seriously… English, Zulu, Sotho, Xhosa and Tswana…. it was a mission but we made it in the end…whew..
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Published by Gregg July 3rd, 2007
in Animation, Motion and broadcast.
Iaminawe started the year off with a high profile stage design for the 10th Design Indaba conference held in Cape Town. The theme for the conference was “What does an idea look like?” and the very cool identity and advertising campaign was based around the motif of an empty thought bubble.
During the 2 days it took to set up and light the set, we timelapsed the process.
The stage design was commissioned by Interactive Africa and as it was a particularly interesting job, I thought we would share the process we went through. The timeframe was about 3 weeks from approval of the design to the launch of the conference so the concept needed to be simple enough to execute in such short time yet still create a memorable visual environment to frame the array of design supergurus that would be speaking at the event.
Design Indaba won the EIBTM Best Conference in the World award in 2005 and with this years event marking the 10th anniversary of the conference, Ravi and his team were looking to make it a special one. Wicked Pixels created some beautiful motion graphics that played out on the matrix of LCD monitors and projected screen and the overall effect was awesome.
Over the duration of the 3 day conference, it was an absolute honour to hear some of these visionary minds speaking passionately about design as a solution to many of the pressing issues the world is faced with today.
Continue reading ‘Design Indaba Stage Design’
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Published by Gregg July 1st, 2007
in Design and Stage Design.
