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Appletiser Art of Pure Pleasure DVD

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Iaminawe recently created a 14 minute animated DVD to form the basis of a travelling “virtual” exhibition sponsored by Appletiser. The animations will also accompany the commissioned works in galleries across South Africa.

Although the digital art tour ties into Appletiser’s launch of its new look, the commissioned art works are not literal interpretations of Appletiser products. A brief was sent out to twelve of SA’s top artists to each create a piece that depicts women experiencing pure pleasure. iaminawe were tasked with creating a visual remix of the twelve artists works using their unique style of animation to extend the works into movement.

The result is that the commissioned sculptures and paintings come to life and explore their themes and environments through flowing animation. The style of the animation varies from crisp motion graphics to painterly explorations and the piece was created using a combination of video and stills, which were manipulated using Photoshop, After Effects and Painter.

If you like this animation and would like to have it seen by more people please rate it on youtube.

An older page containing downloadable quicktime movies of this projects is available.

The animations and campaign were launched at an exhibition in Joburg which I will include some photos of when I get around to sorting them :)

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